Who we are
Simon Boardman
Company founder, marketing & sales leader, experienced seller & serial victim of the perpetually "old school" sales theory & training.
Bill Wallace
Bill is an experienced executive leader skilled in sales growth, strategic sales and marketing, and global account management. He excels in retooling Go-to-Market strategies and coaching, with over $6B in deals worldwide. His expertise is crucial in AI-driven sales enablement & readiness.
Rebecca Mowat
Rebecca Mowat is a transatlantic business leader specializing in partnerships and business development. With 20+ years of experience, she has helped UK and US companies expand internationally, scale transformational programs, and capture market share through high-impact collaborations. Rebecca's energy & expertise in business development, particularly in the partner community, brings much sought after capabilities to the team.
Jeremy Sharp
Jeremy is the Chief Revenue Officer at Shadow Seller. He oversees sales strategy and growth. Starting his career in London with a Dutch-American software company, he has held leadership roles at Rocket Software, Workday, Comply365, Castellan Solutions, and most recently, EnergyCAP. He brings invaluable domain expertise in the form of sales & revenue "know how" in tech and tech services.
Board of Advisors - Stephen Boyle
Stephen is a Channel & Sales leader with 20+ years’ experience at Microsoft, Oracle, and high-growth tech firms. Expert in AI, cloud, and enterprise transformation. Proven success scaling revenue, building diverse teams, and leading cross-functional growth. Passionate about aligning technology to business outcomes and driving measurable impact through innovation and strategic execution.
Board of Advisors - Joel Borellis
Joel is an AI Leader with experience at Microsoft, Oracle and AWS. Has held senior sales, architecture, and enablement roles. Expert in LLMs, partnerships, and strategy. Passionate about innovation, impact, and lifelong learning—recently earned a Master’s from UT Austin. Hook’em!
CTO - David Reuben
David is an experienced, versatile technical leader. A solutions-focused professional with expertise in full-stack development, systems integration, and database architecture. Experienced in designing and implementing scalable applications, integrating APIs and third-party platforms, and optimizing data structures for performance and reliability. Equally comfortable coding, configuring, and collaborating across cross-functional teams to deliver robust, end-to-end technology solutions.
Shadow
The new kid on the block is our AI-powered sales readiness solution - Shadow. Just like your real shadow they're always there - watching out for you. Shadow is unobtrusive, but ever present, providing you mentoring, coaching, advice, insights and support, whenever you need it. Shadow's not in it for themselves, they're there do deliver business outcomes!
Shadow wants to shake up the sales world by: ​
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Getting all sellers better prepared, faster and with less effort.
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Allowing sales leaders to coach the team up (without being limited by their own time)
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Delivering greater consistency across the team
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Saving money on training
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Helping the part time sellers, account directors and others in business development.​
