Falling into a trap of your own making...and how to avoid it.

I guess I fell into my own trap. In a recent article “The Fraud of the B2B Numbers Game” – we talked about the importance of the “human” factor. We also talked about the importance of being compelling and differentiated (preemptively answering the questions “why now?” and “why us?”)...but we didn't explore how in enough detail. We put that right here, and you can watch listen or read...or do all three!