AI-Powered Sales Readiness for B2B Teams
Shadow is a purpose-built AI-powered sales readiness platform created by a team of technology, sales, and marketing leaders. We designed Shadow to help modern B2B sales teams improve performance, streamline preparation, and personalize every sales interaction—at scale.
What Is Shadow?
Shadow combines the value of a large language model, procedural code and domain expertise. It integrates proven sales methodologies with behavioral psychology, your company’s go-to-market (GTM) content and the digital footprint of your target prospects. Shadow delivers context-specific coaching, pre-call guidance, and real-time next steps—all tailored to your target market.
With Shadow, you don’t just get another AI—you get a personalized sales coach that evolves with your pipeline and team.
What Powers Shadow?
Sales Encyclopedia
A curated body of best practices, sales methodologies, and market-specific strategies, built up by us though years of being enterprise sales practitioners.
GPT-4 Foundation
Enterprise-grade language generation and interaction modeling.
Modern Behavioral Ideas
A combination of social psychology, behavioral economics, memory imprinting, storytelling, and emotional intelligence thought, providing context to Shadow on how humans make decisions.
Your GTM Content
All of your internal sales collateral, white papers, POVs and competitive positioning layered into Shadow’s AI core.
Prospect Intelligence
Our integrations provide target account context, allowing Shadow to spot organizational synergies, join the dots, and generate hyper-personalized sales insights, and ideas instantly.