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Who we are

A picture of Simon Boardman the CEO & founder of Shadow Seller.

Simon Boardman

Company founder, marketing & sales leader, experienced seller & serial victim of the perpetually "old school" sales theory & training.

Stephen Boyle

Versatile business leader across software, Business Applications, Infrastructure and Cloud Platforms leveraging direct and indirect sales models.

A picture of Stephen Boyle, co-founder of Shadow Seller.
A picture of Joel Borellis a co-founder of Shadow Seller

Joel Borellis

Industry tech veteran. Led technical architect and enablement teams at Oracle, Microsoft and AWS.

Obviously a Texas fan - right?

Andy McCartney

Chief Marketing Officer

Andy brings 25+ years of corporate, product and content marketing to the team.  He has created sales and marketing GTM strategies for high tech vendors  all over the world in many market segments, including analytics, performance management and  AI.



The new kid on the team is our AI sales side kick Shadow. Just like your real shadow he's always there - watching out for you. A shadow is unobtrusive, but ever present, providing you advice, insights and support, whenever you need it. 


Shadow wants to shake up the sales in three ways:

  • Getting sellers (veterans & "less" veteran alike) better prepared, faster and with less effort.

  • Allowing sales leaders to coach the team (without being solely dependent on themselves to do it), help the team raise their game, be more consistent and save money on training.

  • Helping the part time sellers, account directors and others in business development.

A picture of the Shadow Seller.

Get in Touch

Do you have questions or want to learn more about Shadow Seller? Drop us a line and we'll get back to you ASAP!

Thanks for Reaching Out!

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