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Who we are

A picture of Simon Boardman the CEO & founder of Shadow Seller.

Simon Boardman

Company founder, marketing & sales leader, experienced seller & serial victim of the perpetually "old school" sales theory & training.

Stephen Boyle

Versatile business leader across software, Business Applications, Infrastructure and Cloud Platforms leveraging direct and indirect sales models.

A picture of Stephen Boyle, co-founder of Shadow Seller.
A picture of Joel Borellis a co-founder of Shadow Seller

Joel Borellis

Industry tech veteran. Led technical architect and enablement teams at Oracle, Microsoft and AWS.

Obviously a Texas fan - right?

Andy McCartney

Andy is Head of AI Services at Shadow Seller. He brings 25+ years of enabling and onboarding customers with analytics and AI technologies. This includes: speech recognition, text-to  speech, RPA/agents, predictive AI forecasting, GenAI assistants for business productivity, GenAI custom GPT's and workflow automation. ​​



The new kid on the team is our AI sales side kick Shadow. Just like your real shadow he's always there - watching out for you. A shadow is unobtrusive, but ever present, providing you advice, insights and support, whenever you need it. 


Shadow wants to shake up the sales in three ways:

  • Getting sellers (veterans & "less" veteran alike) better prepared, faster and with less effort.

  • Allowing sales leaders to coach the team (without being solely dependent on themselves to do it), help the team raise their game, be more consistent and save money on training.

  • Helping the part time sellers, account directors and others in business development.

A picture of the Shadow Seller.

Get in Touch

Do you have questions or want to learn more about Shadow Seller? Drop us a line and we'll get back to you ASAP!

Thanks for Reaching Out!

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